Getting Social Media Savvy- Building Your Buzz Online
Presented by Kim Walsh-Phillips, Inside Out Creative

Web 2.0 is more than playtime. It is a fast, cost-effective way to reach your market. So how can your company/organization use Social Media to for building your online brand?

In this seminar, we will review the ins and outs of the different social networking tools and how they can be used to market your business/organization. You will learn how Web 2.0 resources are being used in marketing today by major brands, and get step-by-step instructions on how you can make those same strategies work for you in the most efficient and time-saving ways to get measurable results.

How to Create a Compelling Facebook Presence that Generates Profits
Presented by Mari Smith

For small businesses to really thrive in today’s market, it’s essential that you fully understand and integrate all that Facebook offers. However, it can take awhile to see a return on investment of time, plus Facebook is constantly changing… making it all the more difficult for small businesses to see real results. Help is at hand! World-renowned Facebook expert, Mari Smith, will walk you through the essentials of building a profitable presence on the web’s #1 social network. During this information-rich session, Mari will show you how to:

• Overcome the fears that hold small business owners back from taking full advantage of this giant network. (Hint: fear of negative comments is one of the top issues!)
• Identify the few key areas for your Facebook marketing efforts. (Hint: none of them need cost money!)
• Easily keep up with the constant Facebook changes and be seen as a top leader in your industry. (Hint: pay attention to Mari’s “Ninja tricks” for this one!)
• Get past a plateau and really generate significant buzz, traffic, new subscribers and paying customers! (Learn about Mari’s proven “Radical Strategic Visibility” formula!)

Be sure to attend this session! After just a few easy steps, you’ll start seeing results right away from your Facebook activity!

How to Create a Stampede of Local Customers via Your Facebook Page, Deals, and Places
Presented by Mari Smith

LinkedIn: Your Hub to Business to Business Social Media Marketing
Presented by Neal Schaffer, Windmill Networking

A workshop to help B2B companies better leverage social media, with an emphasis on LinkedIn

The Science of Twitter
Presented by Dan Zarrella, The Social Media Scientist

Using data on thousands of links, millions of Twitter users, over one-hundred-million ReTweets I’ve assembled a complete overview of scientifically-proven best practices for using Twitter for marketing. This presentation will teach something to Twitter newbies and ninjas alike.

Facebook Marketing for Local Business
Presented by Chris Treadaway

Tips and tricks to help mom & pop shops survive in a world increasingly crowded with big box competitors and their big budgets.

Social Media Conversion & ROI
Presented by Dan Zarrella, The Social Media Scientist

So you've gone viral and gotten truck loads of traffic. Now what? In this session you will learn how to build targeted calls to action to convert those visitors from social sites into leads as well as test and optimize your existing offers. Including details on analytics, multivariate testing, and usability with a focus on real data, after this session you'll be ready to start turning your social media successes into big bucks.

It Shouldn't Be A Secret That You're In Business: Using Social Networking to Maximize Your Business
Presented by Stephanie Poplar

Studies indicate businesses that implement social media into their business processes and systems see a greater market reach in their clientele and new business opportunities. But how can entrepreneurs and small businesses use social media to drive up revenues and create more loyal customers and clientele? Stephanie Poplar will provide answers and offer much more.

In It Shouldn't Be a Secret That You're in Business: Using Social & Networking to Maximize Your Business, Stephanie will cover the following:

• How to sell and market services to clients using social media;
• How to transform cold calls into warm calls through LinkedIn
• 10 vital steps to establishing an effective social media strategy that will assert yourself in today's market;
• Managing social media can be as easy as managing your e-mail;
• What sites on which you should invest your time and how to effectively use the sites;
• How to drive revenues using social media; and
• Why social media is an essential part of an overall marketing strategy

Marketing experts emphasize that using social media is not a fad. It is a networking utility used to brand a company, engage clientele, build loyalty, share industry news and feedback on important business and regulatory issues, generate business, retain customers, and provide personal and professional enrichment.