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Marketing: Entrepreneurial Marketing Factors and Opportunities
Presented by Dr. Jefrey Woodall
Session details coming soon!
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5 Minute Marketing
Presented by Kathy Walsh
We all know that small business owners are among the busiest people around. And because much of your focus in on running your business, it’s easy for marketing to drop to the bottom of the priority list. Yet, consistency in marketing is key to its success. Sporadic marketing initiatives do not deliver results, no matter how much money you put in to them. So what is a busy businessperson to do? In this session, you will learn how you can improve the effectiveness of your marketing in 5 minute increments that work with your busy schedule. Learn concrete things you can do in 5 minutes or less that can support your larger initiatives to drastically improve your ROI.
Areas covered will include:
- Maximizing social media opportunities
- The lost art of snail mail
- Utilizing your referral network
- Quick and easy website updates
- Philanthropy Information sharing as marketing
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Research for the Small Business Owner - Cheap, Fast and Accurate
Presented by Dr. Gerald R. Patnode, Jr.
Session Details Coming Soon!
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Media Marketing Panel Discussion
Moderated by Bob Bloom, WXCY
Session Details Coming Soon
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The Blueprint for Service Excellence
Presented by Shelley Hall, Catalytic Management
Designed for management, this seminar details the elements of a successful service strategy and service plan for an organization, division or department.
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Marketing Panel Discussion
Session Details Coming Soon!
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"ABC" & "VCP": Strategic Alphabet Networking Turning Contact into Contracts
Presented by Jerry Schwartz, BNI Maryland
How many times have you wished that our business were completely by referrals? What would your life be like if you didn't have to "cold call" or advertise traditionally? How do you make each Networking Event a successful marketing venture? What is a true Strategic Alliance and how do you build a profitable relationship?
Strengthen your strategic alliances and grow your business through the VCP Model.
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Keys to Turning Around Flat Sales
Presented by Shelley Hall, Catalytic Management
Examines possible reasons for flat or stagnating sales such as tired products/services; re-formulated marketing with little sparkle or energy; maxed out, tired, bored sales team and re-energized competitors and provides actions and solutions that will turn around sales.
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