The Power of Email Marketing
Presented by Gina Watkins, Constant Contact

Millions of small businesses and organizations use email marketing every day to keep in touch with their customers and members. If you're not sure what it is, let us help! No technical experience is required! We'll start from the beginning and discuss:

• What email marketing is, and what it isn't
  
• How you can use it to build closer relationships with your audience
  
• Tips and techniques for email marketing best practices
  
• Tools for building a mailing list and keeping subscribers loyal and engaged
  
• How often to communicate with your audience, and how to get readers to take action
  
• How to get your email to the inbox — and then opened

Advanced Email Marketing Tips and Techniques
Presented by Gina Watkins, Constant Contact

Session Details Coming Soon!

Optimizing Your Site on the Web
Presented by Adam Melson, SEER Interactive

This SEO session is targeted to beginner & intermediate optimization. Basic SEO best practices, optimizing for local, finding the low hanging traffic & linking fruit, and other items will be covered to give any business a kickstart towards better rankings, traffic, & most importantly conversions. The session will review a number of free tools to help in optimization, uncovering new opportunities to target, and to find where your competitors are finding opportunities your site is missing.

Google Adwords Campaign Management
Presented by Crystal Anderson, SEER Interactive

This Adwords session is geared to beginner and intermediate advertisers. The session will start by covering the Basic Best Practices of PPC and move on to cover "Top Mistakes" made by PPC advertisers. Tips to improve your campaigns immediately will be offered, from settings to testing methods and strategies. Review of free tools in the space, as well as overviews of recent additions to the Adwords platform that can help boost your Adwords results will be covered.

Maryland Main Streets: A Case Study on How Online Marketing is Used to Promote Small Business
Presented by Scott Walker, The Bel Air Downtown Alliance

Session details coming soon!

The Power of Facebook Advertising
Presented by Chris Treadaway

An introduction to Facebook advertising and a deep dive into tips and tricks the pros use to generate demand from Facebook.